個包装クッキーの実験
クッキーが個包装の場合24枚が平均24日で消費されたが、個包装なしの場合は24枚が平均6日で消費された
Cheema, Amar, and Dilip Soman. "The effect of partitions on controlling consumption." Journal of Marketing Research 45.6 (2008): 665-675.
"Engineer's way of creating knowledge" the English version of my book is now available on [Engineer's way of creating knowledge]
(C)NISHIO Hirokazu / Converted from [Scrapbox] at [Edit]