Talk about three areas where change can occur.
 - <a href="/en/SHIFT%3A%20The%20Art%20of%20Innovation">SHIFT: The Art of Innovation</a>
3 areas
 - <a href="/en/business%20model">business model</a>
 - Startup: How to start up?
 - Growth: How to grow?
 - Defense: How do you prevent attacks from rivals?
 - Profit: How do you make money?
 - <a href="/en/Startup%2C%20Growth%2C%20Defense%2C%20Profit">Startup, Growth, Defense, Profit</a>
 - <a href="/en/technology">technology</a>
 - <a href="/en/consumer%20experience">consumer experience</a>
 - <a href="/en/Customer%20Experience">Customer Experience</a>
 - People&#39;s Experience
We tend to think only of technological change.
The one with all three is stronger.
Dell Case Study
<ul>
<li>A time when the computer industry was focused on technological advances &quot;faster CPUs and larger hard disk capacities&quot;.</li>
<li>Dell started a build-to-order business.</li>
<li>Customer Experience::<ul>
<li>You can buy it without going to the store.</li>
<li>Customize it as you like.</li>
</ul>
</li>
<li>business model<ul>
<li>Inventory risk reduction</li>
<li>Cash Flow Improvement</li>
</ul>
</li>
</ul>
<a href="/en/BTC">BTC</a>
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Business Model Technology Consumer Experience