Niche Contingent Expansion Strategy
I'm recording this because various people's stories connected in my brain.
- First, go for [niche top
- niche Top = state of being in first place there, although the range is narrower.
- This can be acquired by anyone with some ability through hard work.
- Specifically, you can narrow the scope by multiplying attributes #Multiply Niche Top Strategy
- Example
- "I can design and prototype my own IoT devices" x Master of Business Administration
- "I can create my own program" x Physician
- parable of the bridge
- The most knowledgeable person in the company is also a type of this.
- "I am an employee of this company." x "I am familiar with ____."
- harvest from a niche top position.
- Reinvesting the harvest to increase niche tops.
- Can be expanded to adjacent areas
- Or you can try your hand at something completely different.
- Stable revenue base allows us to take on challenges with more time to spare.
- nothing ventured, nothing gained
- Unpredictable market changes will cause the market to expand rapidly.
- For example.
- Or finding new uses for the tools you've been making.
- I've heard that the materials used have dropped in price significantly, which has led to a decrease in overall prices and an increase in users.
- Complementary goods are launched, and the combination increases customer value.
- This is luck, and it's hard to aim for or predict.
- If you are lucky enough to have this happen in an area where you occupy the top niche, you will earn a large profit.
- This is the equivalent of the first Unexpected Success mentioned by Drucker in Seven Opportunities for Innovation.
- Added 2023-11-28 Related: planned contingency.
2017-07-05 First published.
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