design thinking

• way of thinking

• 'You can't use a method that assumes a problem is clearly defined when it isn't.'

• 1987 Peter Rowe(professor at the Harvard Graduate School of Design) "Design Thinking"

• 1991 IDEO founded

  • David Kelley and Bill Moggridge and Mike Nuttall in the form of a merger of their respective companies
  • Steelcase had a majority stake but MBO in 2007

• 2000 IDEO's CEO is David Kelley -> Tim Brown.

• 2002 David Kelley: Human-centered design | TED Talk | TED.com

  • Design used to focus on "products, things".
  • At the demonstration, they would bring the product with a cloth over it, remove the cloth and the cloth, and the audience would say, "Oh!
  • As products were enhanced, they moved up Maslow's stages of need and more human-centered design was required.
  • It became important to show people using the product, not the product itself.
  • That's why we created an in-house video team at IDEO.
  • (Video Introduction)
  • Designed to increase the number of entrepreneurs in Kenya.
  • Designers have become involved in business strategy, which is a positive thing

• 2004 David Kelley creates "Hasso Plattner Institute of Design at Stanford University" (aka "d.school")

• 2006 Tom Kelley(David Kelley's brother) "The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization" #Tom Kelley

• 2007 Tom Kelley+ "The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm"

• 2008 Tim Brown: Tales of creativity and play | TED Talk | TED.com

• 2009 Tim Brown "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation"

• 2009 Tim Brown: Designers -- think big! | TED Talk | TED.com

• 2012 David Kelley: How to build your creative confidence | TED Talk | TED.com

• 2013 Tom Kelley, David Kelley "Creative Confidence: Unleashing the Creative Potential Within Us All"

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