mindshare

Mindshare refers to the degree of awareness or interest in a particular brand or product in the minds of consumers. When I use the term "mindshare," I'm thinking of the percentage of a person's awareness of a subject.

• When you're so absorbed in a project that you forget to eat or sleep, your mindshare in that project is 100%."
• When you have things you want to do, but are interrupted by a barrage of chores that need to be done in a hurry, "it takes away from your mindshare."

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