<ul>
<li><a href="/en/Michael%20Porter">Michael Porter</a> classified the positions of companies in three ways
</li>
<li>market leader
<ul>
<li>No. 1 in sales</li>
<li>Cost Leadership Strategy<ul>
<li>Strategies to maintain market share by using <a href="/en/economies%20of%20scale">economies of scale</a> to maintain the lowest cost in the industry</li>
</ul>
</li>
</ul>
</li>
<li>market challenger
<ul>
<li>2nd to 3rd place in sales</li>
<li>differentiation strategy</li>
<li>Strategy to capture market share by adding value through differentiation</li>
</ul>
</li>
<li>market nicher
<ul>
<li>Companies with small market share</li>
<li>Focused Strategy</li>
<li>Focus management resources on specific customer segments, regions, etc. to ensure <a href="/en/niche%20top">niche top</a> #Niche</li>
</ul>
</li>
</ul>
<hr>
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positioning