surveillance capitalism
Harvard professor emeritus Shoshana Zubov named the business model established by big tech companies like Google and Meta as "surveillance capitalism," which is
- Sucking up human experience as "free raw material
- 人間からの収穫 / リソースとしての人間
- I think I wrote something related but couldn't find the keywords.
- Predicting and selling future behavior from behavioral data
- To further improve prediction accuracy, the user's behavior itself is manipulated.
He explains that it is established in three stages.
Criticizes surveillance capitalism as "direct intervention in free will" and as commodifying the human right to choice.
Zubov emphasizes that "the most reliable way to predict human behavior is to intervene and shape its source," and points out that companies "guide" people's choices ahead of time through notifications, recommendations, and price manipulation. She calls this** "Instrumentarian Power"** and warns that it is a "behavior modification architecture" that is different from traditional "Big Brother" type surveillance.
Zubov calls this "the privatization of human agency" in which an individual's future options = "the possibility of will" is transformed into a commodity on an advertising infrastructure.
Zubov decries surveillance capitalism as "a coup against the free will of humanity itself."
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