Motivation 3.0 Sustained "willingness (e.g. to do something) !" How to bring out the "willingness (e.g. to do something) !
Original title Drive: The Surprising Truth About What Motivates Us
Motivation 2.0 : extrinsic motivation Type X e.g. by reward
Motivation 3.0 : intrinsic motivation Type I
reward for one's efforts prevents [Overcoming Functional Adhesion
Mentioned from [Measure What Matters
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