The phenomenon where members of a group give each other high ratings to manipulate a system's ranking or scoring mechanism is often referred to as "collusion". Collusion can take many forms but it generally implies a strategic cooperation between parties with the intent to deceive or cheat. In the context of online systems, this can often distort results or rankings, leading to an inaccurate representation of public opinion or quality. It can be seen as a form of "gaming the system".
In the realm of online reviews or ratings, this might also be referred to as "review padding" or "review stuffing". When it is used in a negative sense to bring down the ratings or reputation of competitors, it is often termed as "review bombing".
It's worth noting that these practices are typically against the terms of service of the platforms where they occur, and they can lead to penalties for the parties involved when detected.